Research Paper Content Analysis of Nine Creative Concepts...

1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest to the researcher as a media studies student. The main issue is researchable because it can be resolved by the collection of evidence. The research is feasible as the magazines relating to the problem area of the research are within the means of the†¦show more content†¦For example, one theoretical assumption of the research is that one particular creative concept is found in all advertisements and the minor premise of the research is that branding is found in all advertisements, therefore branding is a creative concept found in all advertisements. SELF-EVALUATION AND SELF-REFLECTION †¢ The knowledge that one has gained after doing this task is an understanding of how advertisements are created and with what intentions. †¢ The skill and the abilities one have accomplished is that of being a critical consumer of media texts more especially advertisements texts. †¢ The strength that one will be able to apply in future life is that of being able to distinguish between emotional and factual appeals in advertisements. That strength will come handy in this world where advertisements have become part of one’s everyday’s life. †¢ The shortcoming that one needs to address in future is that of being objective in future interactions with media texts †¢ One has learnt the basic quantitative content analysis research techniques and methods, for instance the content analysis of selected advertisements found in two selected magazines. SOURCES CONSULTED Du Plooy, GM. 2009. Communication research: techniques, methods and applications. 2nd Edition. Wetton, Cape Town: Juta. Du Plooy, T. 2001. Only study guide for COM306D:Show MoreRelatedResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1392 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interestRead MoreThe Effect of Advertisement on Consumer Behaviour14824 Words   |  60 PagesCHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertisement plays a vital role in the marketing of products as it provides a buying power for various product operations by affecting the behavior of consumers. Different media have been used for advertising products such as news papers, magazines and radio. Television however occupies an important place of products due to its extensive spread worldwide. In addition, television plays an important role onRead MoreOrganisation Study at Mathrubhumi Printing and Publishing Ltd11436 Words   |  46 Pages NIKHIL K TABLE OF CONTENTS SR.NO CONTENTS PAGE NO CHAPTER-I Introduction Objectives of the study Scope of the study Methodology of the study Limitations CHAPTER-II Industry profile Introduction Brief history of news paper Newspaper in India Newspaper in Kerala CHAPTER-IIIRead MoreMedia Vehicle6134 Words   |  25 PagesMedium †¢ A medium is a carrier and deliverer of advertisements. It is a broad general category of carries such as a Newspaper, T.V, Radio, Internet, Outdoor, Direct mail, etc Media vehicle †¢ A specific medium for the transmission of an advertisers message. †¢ It is a specific carrier within a media category. So a Discovery would be the category of tv. Many a time a specific programs or section within a medium may be termed as a vehicle (e.g. Star TV, Times of India newspaper, Red fm) Read MoreNew Coke: A Brand Failure3865 Words   |  15 Pagesas a creation of a pharmacist known as Dr. John Pemberton. It was named by his bookkeeper Frank Robinson as Coca Cola and written in his distinctive, cursive handwriting, (The Coca Cola Company Heritage Timeline, 2011). With modest beginnings from nine glasses a day, Dr. Pemberton expired in 1888 without realizing its true value and potential. As a Candler acquired rights to the business and had a vision. One can say that the early days of this entity saw promotions created internally. This includedRead MoreEssay on Eating Disorders and the Media6828 Words   |  28 Pageswavelike patterns of disease and recovery [and] seldom return to a state of normal eating† (DAbundo Chally, 2004; National Council on Eating Disorders, 2004). How can a female choose to force her body into a state of living decay? In this paper, I have discussed the complex interaction of media and young women. I have also proposed solutions that might help activists interested in lessening the chances of girls developing eating disorders. In the literature review, I focus on the scholarlyRead MoreHow Tv Commercials Influence Consumer Cosmetic Products Purchasing Decisions18056 Words   |  73 PagesContent Abstract 2 Chapter One: Introduction and Overview 4 1.1 Research background 4 1.2 Introduction of selected case 6 1.3 Research aim and questions 10 1.4 Methods of the study 11 1.5 Research significances 11 1.6 Thesis structure 12 Chapter Two: Literature Review 12 2.1 Advertising 13 2.1.2 TV commercials 18 2.1.3 Elements of TV commercials 21 2.2 Customer behavior 23 2.2.1 Theoretical foundation 23 2.2.2 Factors influence consumers purchase decision 24 2.3 The relationshipRead MoreMarketing Management130471 Words   |  522 PagesRural marketing Types of marketing research Process of marketing research Tools and Techniques of marketing research Applications of marketing research Preparation of marketing research report Online marketing E-commerce Trends in marketing Page No. Marketing management – an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P sRead MorePadini7800 Words   |  32 Pages1.0 Introduction This coursework ABDT 4054 Marketing required us to do research about a business organization in Malaysia and the organization name is Padini Holdings Bhd (Padini) and write a report on the following topics which includes background, analysis of the marketing environment, SWOT analysis, segmentation, targeting and positioning, marketing mix and recommendations of Padini. The reason we choose Padini is because the organization is a well known and it was listed in most valuable brandRead MoreLanguage of Advertising20371 Words   |  82 Pages Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning, in the first chapter is given a general definition of advertising language, its history. The second chapter is types of advertising (consumer advertising, media of consumer advertising). In the third chapter we consider slogans,